Loyalty Program Launch: Driving Retention & Revenue

Goal
Increase customer retention, repeat purchases, and long-term value through a unified loyalty and lifecycle marketing strategy.

Strategy & Execution
I designed and launched a fully integrated loyalty program paired with email lifecycle automation to engage customers at every stage of their journey. The program was built to encourage sign-ups, reward repeat behavior, and deepen customer relationships through targeted campaigns and automated flows.

Email campaigns and lifecycle automations worked together to promote enrollment, reinforce value, and convert engagement into measurable revenue—ensuring the program delivered impact beyond sign-ups alone.

2025 Results: 

• 6,204 new customers acquired 
• 3,614 customers enrolled in loyalty and email 
• $269,049.22 in total revenue generated 
• Loyalty and email accounted for 11.42% of total revenue
   

2024 (Launch Year) Results:

• 3,411 new customers acquired 
• 1,726 enrolled in loyalty and email 
• Loyalty and email generated 6.5% of total annual revenue

Goal
Increase the impact of email marketing as a primary ecommerce revenue driver.

Strategy & Execution
I optimized the existing email marketing program through improved segmentation, lifecycle automation, deliverability best practices, and performance-driven testing. By aligning campaigns more closely with customer behavior and purchase patterns, email evolved from a supporting channel into a key growth driver.

Results

• Increased email’s contribution to ecommerce revenue from 8.3% to 14% in one year 
• Improved engagement, conversion, and overall channel efficiency 
• Established email as a scalable, high-ROI component of the overall marketing strategy

Goal
Create a new, high-performing revenue channel to support ecommerce growth.

Strategy & Execution
I launched and managed an SMS marketing program designed to complement email campaigns and support promotional, lifecycle, and engagement messaging. The strategy focused on relevance, timing, and customer value to drive conversions without over-messaging.

Results

• SMS generated 23% of total ecommerce sales in its first year 
• Established SMS as a core revenue-driving channel alongside email 
• Improved customer engagement and conversion rates across campaigns

Goal
Increase in-store sales during a high-traffic month while strengthening vendor partnerships and customer engagement.

Strategy & Execution
I developed a month-long, multi-channel vendor partnership program featuring a single brand across three brick-and-mortar locations. The campaign combined end-cap displays, radio, TV, and print advertising with coordinated email and SMS marketing to create a cohesive customer experience.

In exchange for premium placement and promotion, the vendor provided $5,000 in retail-value products used for sales incentives, giveaways, and employee rewards. To make the campaign fun and interactive, customers received a scratch-off ticket with any purchase of $9.99 or more. Every ticket was a winner, with each store awarding a $500 shopping spree as a grand prize—encouraging repeat visits throughout the month.

Results

• 13% increase in overall sales during the promotion month 
• 27% increase in sales for the featured vendor 
• Increased repeat store visits driven by daily prize anticipation 
• Ongoing success: the vendor has partnered on this promotion four additional times, plus multiple future campaigns

Goal
Boost foot traffic during a traditionally slow sales period.

Strategy & Execution
I created a high-excitement, month-long promotion where customers could register daily to win a free 7-night resort stay. Each night, one winner was selected and all remaining entries were cleared—driving urgency and repeat visits as customers returned daily for another chance to win.

The campaign was supported by in-store promotion and coordinated messaging to maintain momentum and visibility throughout the month.

Results

• 18–20% increase in store traffic across all locations during the first year 
• Strong daily engagement and repeat visits throughout the campaign period 
• Increased customer excitement during a historically slow sales cycle